Channel Authority Builder Review – Think beyond optimization, this one is about right video positioning, literally!

Channel Authority Builder Review – Think beyond optimization, this one is about right video positioning, literally!

In a nutshell, what is Channel Authority Builder?

So you have been trying really hard with keywords and backlinks and don’t seem to be getting anywhere. Well here is a product that can rank you albeit differently almost in disguise. What’s that?

Well, Channel Authority Builder is a unique product designed to bring your video to the suggested videos section or the sidebar on YouTube and pull traffic from there.

Who is Channel Authority Builder for?

Do you have a YouTube channel? If yes, then look no further, you absolutely need this. No matter what your niche is. It is for everyone who is on YouTube. This tool can push your channel views up in no time. Whether is a veteran or a newbie, it does not matter. People who can benefit are:

  • Video marketers
  • Affiliate marketers
  • Digital marketers
  • Vloggers
  • Bloggers
  • Offline Business
  • Local marketers
  • Any YouTuber!

3 things I love about Channel Authority Builder:

1) With Channel Authority Builder, Cyril has brought to the table a completely new way of gaining mileage on YouTube. It has changed my approach to YouTube completely. Whilst the whole world focuses on ranking this tool focuses on authority in other words goodwill of a channel and teaches you to capitalise on it.

2) The second best part is the competition analysis that Channel Authority Builder offers. Here is your chance to leverage upon all the hard work that your competition is doing. Find out what they are doing, follow the directions this automated software gives and egg your way ahead on the sidebar!

3) Channel Authority Builder comes up with everything in real time! It can pick up keywords that’s become hot suddenly and let you know about it. You may well be on your way and discover a profitable new niche.

What will I get inside Channel Authority Builder?

Channel Authority Builder is a tool that revolutionizes the way you get traffic on YouTube. Keeping this in mind the Cyril has thrown in the exact strategy in the form of a training along with all of this:

  • Monitor what’s working for any channel and unravel its best secrets.
  • Get accurate trend information for the topics that are trending in your niche right now.
  • Appear on other channels’ sidebars and unlock traffic from other people’s videos.
  • Find all channels from your niche and monitor their marketing secret.
  • Monitor keyword rankings and see how your and other people’s video do over time.
  • Get accurate statistics for channels and videos & find the real winners.

Any drawbacks to Channel Authority Builder?

Channel Authority Builder is a flawless product, well designed and crafted. There are reasons for this kind of perfection. The product has been developed by Cyril from years of personal experience. He has overcome several bumps to get to this. The tool is the result of his phenomenal success and experience on a YouTube channel with millions of views.

Final thoughts on Channel Authority Builder:

If you have long term commitment to YouTube then you cannot give Channel Authority Builder a miss. There are those videos that create a stir and then blur out into oblivion. Nothing much achieved there. YouTube is looking for rich content and gives a lot of importance by suggesting them on the sidebar. Channel Authority Builder is an awesome tool that will help you with just that.

Go for it guys!

Top 5 Takeaways from the Pardot Product Keynote at #DF18

Top 5 Takeaways from the Pardot Product Keynote at #DF18

Dreamforce 2018 was a whirlwind of technology, innovation, networking and fun! If the week taught us anything, it’s that now, more than ever, is an amazing time to be a B2B marketer.

On Thursday, September 27th, Pardot took the stage with Lyft Business and VMware to discuss what it means to be a B2B marketer in the Age of Intelligent Marketing. We explored challenges that B2B marketers are facing, debuted incredible product innovations across ABM, AI and analytics, and learned how to drive awareness and grow pipeline with Pardot through the eyes of our customer Trailblazers.

Here are the top 5 takeaways from the Pardot Product Keynote at #DF18:

1. Marketing is the “New Quarterback”

We kicked off the Keynote with a video featuring the marketing team from VMware, a global leader in cloud infrastructure and digital workspace technology. Nick King, Caitlyn Potter, and Chris Grillone showed us how their team used Pardot to launch 14 new product services in just 90 days.

Nick and his team also told us that their success with Pardot has made marketing the “New Quarterback” at VMware. Their team launched a movement within the company to take the skills and technologies they developed from this launch and apply it to all parts of the business.

Talk about Trailblazers!

2. The Customer Success Platform: A 360° View of the Customer

Mike Kostow, Senior Vice President and General Manager of Pardot, introduced the challenges facing many B2B marketers today: a lack of alignment across sales and marketing.

For many teams, the Fourth Industrial Revolution has led to an increase in the number of sales and marketing channels used to reach customers. But because of siloed data, disconnected apps, and differing KPIs, these teams are working independently without a complete view of their customer.

Enter: The Customer Success Platform. With Salesforce, our customers can get a complete 360° view of their buyer — a single source of truth across sales, marketing and service. This level of alignment is crucial for teams looking to achieve success in the Age of Intelligent Marketing.

3. Pardot in Lightning: Sales and Marketing on a single platform

Maureen Maggioni, Senior Manager of Product Marketing at Pardot, talked with Samantha Goldman, Head of Marketing at Lyft Business. Samantha shared how Lyft Business partners with companies to design transportation solutions that create amazing experiences for customers. To do this at scale, they needed a marketing solution that was fast and easy to use.

Samantha’s team uses Pardot to drive awareness, engagement and adoption across all of their different customer segments, industries and personas. With Pardot, they now have a complete view of their customers and can align with their sales team to approach the right customers with the right message at the right time.

Kyle Skibbe, Director of Product Management at Pardot, walked us through how the Lyft team will be able to build on their sales and marketing alignment with our newest product announcement: Pardot in Lighting! Pardot in Lightning is the next step towards efficiency and ease of use for Salesforce customers as marketing and sales teams are united across a single platform experience.

4. Increase productivity with Einstein for B2B marketers

Maureen also spoke with Nick King, VP of Cloud Marketing at VMware. His team needed a way to target the right accounts and boost marketing productivity — after all, they only had 90 days to launch 14 new product lines!

With Salesforce and Pardot, the VMware team saw a 641% ROI after just 3 months! They were able to understand how to engage the right accounts and understand how to successfully introduce these new services to grow pipeline and close deals faster.

Productivity was obviously very important to Nick and his team. And thankfully at Salesforce, we have our own productivity partner, Salesforce Einstein. At Dreamforce, Pardot announced that Einstein is now available for B2B marketers!

Meredith Brown, VP of Product Management at Pardot, showed us how B2B marketers can take their data to new heights with Einstein Lead Scoring, Einstein Campaign Insights and Einstein Voice.

With Einstein Lead Scoring, Einstein surfaces top insights that highlight which leads have a higher propensity to buy. Einstein Campaign Insights helps identify top performing campaigns as well as new target audiences that have been overlooked. And with Einstein Voice, B2B marketers can actually ask Einstein how campaigns are performing and have real-time conversations with their data.

5. Business is a Platform for Change

For us at Salesforce, it’s not just about doing well — it’s about doing good. We believe that business is the platform for change, which is why we invest in our 1:1:1 model and encourage other companies to do the same.

The Trailblazers at Lyft also give back by partnering with the American Cancer Society. They use their business as a platform for change by providing free rides to help cancer patients get to and from treatment. To date, Lyft has given over 30,000 free rides across 13 cities.

During our Keynote, we were thrilled to partner with Lyft to give back to the American Cancer Society, a nonprofit dedicated to helping people who face cancer. If you would also like to give back to this amazing organization, visit

Watch to the full Pardot Product Keynote to see our latest product innovations in action. And make sure to register for our upcoming webinar, Trailblazer Takeaways: B2B Marketing Inspiration from Dreamforce 2018!

Top 5 Takeaways from the Pardot Product Keynote at #DF18

How to Earn Loyal Customers in the Experience Economy

In today’s digital, connected world, audiences can find virtually anything they want whenever they want it. They have little patience for sifting through irrelevant content to find what they’re looking for.

Brands know that to grab the attention of their audiences, they must meet them where they’re at. This means creating personalized, cross-channel experiences that make it easy to find and engage with your brand.

Grabbing the attention of your audience is only one part of the equation, however. How do you hold that attention once you have it? Here are three ways to be sure you capture and hold attention.

Address the distraction factor.

It’s easier than ever for brands to connect with their customers wherever and whenever, but it also means audiences are more easily distracted. With so many choices at their fingertips, who could blame them? Ninety percent of the world’s data was produced in the last two years alone. That’s more content and data than any of us could ever possibly consume.

It’s no longer enough for brands to generate content, pump it out via all their channels, and hope it makes an impression. What if — instead of vying for that fleeting moment of attention — your brand could hold your audience’s attention, leave a lasting memory, and never have to worry whether they know who you are again?

This is a whole new level of customer experience that marketers today are struggling to figure out. Those that are, though, are cutting through the noise and winning loyal customers.

Brands that want to not only stand out from this distraction environment — or distraction economy — but also stand above it, have to balance it with an experience economy.

“The distraction economy has to be counterbalanced with an experience economy.” – Nate Skinner, Vice President of Product Marketing, Salesforce Pardot


Connect content to experience.

We all know that effective customer experiences begin with meaningful connections. They must be timely, cross-channel, and so relevant to your customer that they feel enticed to engage with your brand, instead of someone else’s.

The ability to foster lasting connections relies on having a meaningful brand as a foundation. This means making sure of two things:

  • That the different areas of your business are aligned around a shared voice and set of values, so that the brand you present is seamless, consistent, and recognizable — just like the customer experiences you want to create.
  • That the personalized content and experiences you create always connect back to your brand and that each individual interaction feels like part of a larger experience.

A simple way of thinking about this is to imagine your brand as a map where each part of the business and the brand is connected to each other — and by navigating the map, audiences can visit different components without ever leaving the brand as a whole. For example, each year, the Dreamforce campus is laid out in a way that guides people to the areas and events that make most sense for them, but always within a larger experience of Dreamforce as a whole.

Nate Skinner, Vice President of Product Marketing at Pardot, applies this same approach to content. When marketers create personalized journeys, they should create them within the larger context of fostering a relationship between customers and the brand as a whole.

Memorable experiences earn customer loyalty.

Why go through all this careful planning to make sure customer experiences and brand are always connected? From the moment a prospect hits your website to the minute they make a purchase, everything they engage with should be connected, because, according to Nate Skinner, “That ultimately creates an experience which is more memorable, and memories are what create loyalty now.”

If you create experiences your customers will remember, your brand will be better positioned to succeed in today’s experience economy. 

Ask yourself, is the content I offer my customers connected to an experience that leaves a memory?

Dive deeper into this topic with Nate Skinner, Randy Frisch, and Anna Hrach over at The Content Experience Show podcast from Convince & Convert: Listen to their entire conversation to learn more about using memorable experiences to earn customer loyalty.

Top 5 Takeaways from the Pardot Product Keynote at #DF18

B2B Reporting: What Your CEO Really Needs to See

You want to show your leader the metrics that prove your B2B marketing efforts are going well. But let’s face it, your CEO is a busy person and may not have the time to sift through 30 pages of detailed tables numbers for every social share.

When developing a B2B marketing report, it’s important to include all of the pertinent information without letting it overwhelm the real outcomes. So we’ve created a guide that will help you put together an overview of engagement metrics and comparisons to previous periods. From revenue numbers to PPC campaigns, you’ll have all the right information in one place.

Keep Track of Engagement Numbers

Some of the most important metrics to include in your B2B sales report are your engagement numbers. No matter how big your social presence is, you should always keep track of these statistics. Which means nearly everyone should keep an eye on them: 83 percent of B2B marketers use social media; making it the most common B2B marketing tactic, according to the Content Marketing Institute. Here are a few things to pay attention when tracking your engagement numbers:

  • Reach and shares: As long as your social media accounts are business accounts, you’ll have the option of looking deeper into metrics. Some platforms, such as Facebook, have a more comprehensive overview where you can look at reach, shares, organic likes, and even completion of videos. Other platforms, such as Twitter, aren’t as detailed, but provide monthly overviews if you’re looking for a brief summary. To get a more extensive view of social metrics, you can read Sprout Social’s guide.
  • Net promoter score (NPS): To find your NPS, ask customers to rate their likelihood of recommending a company to a friend or colleague by from 0 to 10. You can read about how to calculate your NPS here.
  • Growth in advocacy: Advocacy marketing is all about listening to customers and turning their concerns into capital. There are many ways to measure advocacy and it may take some time. A few ways to monitor growth are checking the number of leads over time, reading reviews, looking at social media shares, and tracking customer referrals.  

Since keeping track of engagement means you’ll be left with a ton of numbers, be sure to keep each line clear and concise and only include your final calculations. And most marketing automation solutions will let you connect directly to your social media accounts to both publish updates and pull in analytics so you can view your metrics all in one place.

Calculate Marketing-Attributed Revenue Numbers

The marketing-attributed revenue should be straightforward on your B2B report. It’s the dollar value revenue you get from marketing. Once you get this number, you’ll be able to plan more efficiently where future spending should go. But getting this information can be challenging if you aren’t able to detect the moment you brought in sales. To help give you a start, you can also look at the pros and cons of first and last touch attribution:

  • First touch attribution: This is the channel, page, or post that causes a lead to make that first engagement with your company. With first touch attribution, you can get a clear understanding of how many people clicked on the ad that brought them to your website. This is great for companies who have a short lead funnel that only requires a few touches, but those with longer pipelines may want to use a different attribution model to better understand what works for them.
  • Last touch attribution: Last touch attribution pays attention to the last piece of content, channel, or post that the lead saw just before converting. For example, a last touch attribution would recognize the email that included a discount code, which led to a purchase. The benefits of using last touch is that you see which campaign turned a lead into a customer. The downside is that you’re completely ignoring all of the steps that led to that last touch.
  • Multi-touch attribution: Here’s where you can find a balance. Multi-touch assigns a value at each touch point, from the initial social ads to the final checkout. That way, you can see which campaigns were most valuable in the customer journey. You will also be able to adjust this model over time so that each of the campaign’s efforts are maximized. It’s more time consuming, but you get more data to analyze.

Check Marketing Qualified Leads and Conversion Rates

A marketing qualified lead (MQL) is a lead who has engaged with marketing content and shown their readiness to become a customer based on that engagement. An MQL designation should look at not only the customer profile, but also his or her engagement levels, such as placing items in a shopping cart or subscribing to a newsletter, which may trigger different lead scores to show readiness to purchase.

MQLs are most often found by looking at who has engaged the most with your content, through views, downloads, or conversation with your team. Every company is different, so you’ll have to figure out which factors determine your lead scores and adjust it based on your campaign. Once you agree on these factors, you’ll be able to find your leads and hopefully nurture them toward a sale. Using a marketing automation tool that brings in data from your website analytics will help you attach scores to your leads, understand where those leads drop out of the funnel, and build nurture campaigns to move those MQLs toward a conversion.

While it might be tempting to focus on the amount of web traffic you get, be sure to note your conversion rates and goal completions. These percentages will tell you how many of your website viewers complete a goal (such as filling out a form or clicking on a link) out of the total number of viewers. A high percent of goal completions generally means your website is accessible and better optimized toward your funnel, and lower rates mean you should work on figuring out what’s stopping leads along the way.  

Analyze Turnout at Individual Initiatives

Your marketing strategy may include more components that extend beyond web views and social media reach. When you plan out your next event in your project management software, be sure to include your follow-up with attendees and measurement of success as tasks. This will help you stay on track and remember to measure before you’re off planning the next awesome event.

Here are important metrics for some common marketing initiatives:

  • Webinars: They are effective if you pay attention to the metrics. To determine whether or not your webinar was successful, you should take note of the following:

    • How many viewers tuned in
    • At what point did viewers drop off
    • Which device did viewers use to watch
    • The time and day the webinar aired
    • A brief summary of viewers’ feedback 
  • Pay-Per-Click: PPC campaigns can bring in lots of clicks when done right. Essentially, you’re paying for more people to view your online ads. The most common system is Google Ads, where you pay a fee for your ad to show up high in the search results. Multiple factors determine how successful your campaign is, so be sure to take note of your keywords, the content on your landing page, and your quality score.
  • Events: While so much engagement takes place online, it’s important to put time into face-to-face interaction. But the time put into organizing the event and selling tickets may not always seem worthwhile if your event isn’t a success. To keep track of whether or not your marketing event was beneficial to sales, here a few things to take note of in your report:

    • Post-event surveys: No matter how big or small the event, always ask attendees how they felt. Make sure your questions are quick, straightforward, and relevant, such as “After this event, would you recommend this product/service to a friend or family member?” Gather the results and put them in your report.
    • Revenue: Be sure to include the amount of money gone into the event and the amount you got out of it. Even if you spent a little more than you had gotten back, you should also note if your anticipated cost and revenue was higher or lower than the actual cost and revenue.
    • Sales post-event: This is pretty simple. Be sure to note if your sales have gone up weeks following the event, how many phone calls and emails you’ve received, and any new sign-ups for services.

Using Marketing Automation to Gather Data

While you’re calculating revenue and engagement numbers on your social platforms, it’s important to note that marketing automation tools will help not only track this data, but increase conversion rates as well. These tools can create personalized campaigns and test the customer experience. One of the biggest benefits is that you’ll also be able to analyze campaign performance and make improvements quickly. Pardot’s marketing automation software includes effortless email marketing, ROI reporting, smarter lead generation, and more.

A lot of data goes into an informative B2B report, so you can see why it’s so important to dig out the pertinent metrics and organize them in a clear and concise manner. Your CEO wants to see the numbers that suggest high engagement is leading to a high number of sales, so pay attention to your customers, social media analytics, and success of individual initiatives.

Gabriela Julia is a writer for She is a multimedia journalist and graduate student based in Central New York. You can connect with her on LinkedIn.

Top 5 Takeaways from the Pardot Product Keynote at #DF18

Why Marketing, Sales, Admins and Executives Love Pardot in Lightning

Here at nCino, we are very excited about the Pardot Lightning app! This single platform experience has been a game changer and has helped us streamline our internal processes, further aligning sales, marketing and IT.

Follow me as I highlight some of the benefits of Pardot in Lightning from the perspective of four key roles at nCino.

1. The Marketing User

Prior to the Pardot Lightning app, my marketing team would log in to Pardot to manage marketing objectives, while also logging into Salesforce for reporting, ROI analysis and communication with sales. This created a level of disconnect, as most marketing users primarily lived in Pardot while the majority of our sales users only lived in Salesforce.

Now, our sales and marketing users are fully on the same platform! There is a lot of wonderful functionality that has helped to make our marketers’ lives easier, such as customizable navigation with the Salesforce objects users use most. We’ve also enjoyed seeing  a fully native Pardot experience in Salesforce, as Pardot tabs are now also included in Lightning navigation. But what I’m most excited about is the new campaign functionality.

We have always used Salesforce to track and manage the details of our campaigns, but there was confusion for users around the Pardot campaign versus the Salesforce campaign. Now, in the Pardot Lightning app there are no more siloed Pardot and Salesforce campaigns, they are ONE!

Salesforce campaigns can now be used with Pardot assets and integrated into everyone’s daily workflow. We also love the addition of Campaign Path which takes the stage of the campaign and visually puts it on a “progress bar” with key fields that should be completed and guidelines on best practices that should be thought about during each stage of the campaign lifecycle. This has specifically helped us standardize the campaign creation process, educate on best practices and streamline the onboarding process as we start to expand our company internationally and open new offices around the world.

By leveraging Salesforce campaign functionality, we can also add custom fields for things we’d like to track, such as whether or not we had a booth at a conference, or financial information such as budgeted versus actual spend on a campaign. We can even add our campaigns into hierarchies of related campaigns to see how they are performing when stacked up against the rest.

With the new Lightning App and everything natively in Salesforce from Pardot, we also get a list of all of the related assets directly on the campaign where we can view how each one is performing. This performance data rolls up nicely onto an Engagement Summary tab that shows things like total emails sent, total emails opened, and click through rate, right on the Salesforce campaign! These metrics are also incorporated into the hierarchy view for a quick overview of performance of each campaign and the overall hierarchy of related campaigns.

2. The Sales User

As noted earlier, living in two separate platforms created a disconnect between sales and marketing. The native, seamless app experience has helped align our marketing and sales teams more than ever.

Our sales team uses Salesforce Engage, Pardot’s sales enablement solution. With Salesforce Engage, our sales reps can use marketing-built content to automate a personalized experience with their leads and contacts. They also receive real-time Engage Alerts when prospects interact with our marketing materials so they know which leads to prioritize and follow up with.

On our contact layouts, we have added the “Send Engage Email” button so that our sales reps can immediately send Salesforce Engage emails that marketing has designed and approved. We have also added the “Add to Nurture List” button to our list views and campaigns which allows our reps to easily drop groups of contacts into Engagement Studio programs.

There is also a fancy new Engagement History component that we added to our contact layouts which is similar to the related list of Pardot Activity in Salesforce Classic, but even better. This component pulls in all of that rich engagement data from Pardot directly onto the record in Salesforce. You can see things like form submissions, webinar registrations, email opens, website page views, and more.

What I am most excited about from a sales perspective is the ability to leverage Salesforce’s collaboration solution, Chatter, on Pardot specific functionality! Whether launching a new Engagement Studio program, adding assets to a campaign or creating new templates that can be used in Salesforce Engage, Chatter helps keep everyone on the same page and in the loop. At nCino, we live off of Chatter and many of our sales and marketing users start their day by reviewing what has been posted the day prior. This has been a game changer for us across the board.

3. The Salesforce Administrator

Before the Pardot Lightning App, nCino’s Salesforce administration was completely separate from our Pardot administration. Users could have access to one or both systems independently. We did have single sign-on (SSO) enabled, but Pardot views were iFramed into Salesforce and the experience was less than ideal. For the best experience, our power marketing users would still need to log in to Pardot directly, and our sales reps would bounce between platforms depending on what they were looking at.

With the Pardot Lightning app, everything is managed in Salesforce just like any other Lightning app. No one has to jump between platforms and everything is natively available in a single platform. Salesforce is our source of truth and with Pardot being on the platform, we now have easier access to other Salesforce objects and functionality, such as Process Builder.

From an administration standpoint, one of my favorite new features is User Sync. Now, Salesforce profiles can be mapped to Pardot roles for the proper level of access!

This feature has been really helpful for us at nCino. We enable all of our Salesforce users with some level of Pardot access, as we want everyone to be able to see aspects of our marketing performance. In our previous process, our Salesforce Administrator would enable a user in Salesforce which would trigger an email notification for me to create them in Pardot. Similarly, when a user left, I would receive another notification to  deactivate that user in Pardot. While this might seem small, this process actually took a lot of time and created duplicative efforts across our administrator roles when creating and disabling users. Now, with User Sync, this all happens at one time — seamlessly.

4. The Analytical Executive

Like most companies, our executives are super busy and don’t have time to jump between Pardot to Salesforce to evaluate what’s working and what isn’t. We need our campaign efforts to be straight forward, easy to digest, and shareable as needed.  

Now, it’s easier than ever for our executives to view all of the information we have reviewed in this blog, such as assets on campaigns, roll up engagement on a campaign level from those assets, and campaign hierarchy metrics.

What I love most is the out-of-the-box reporting with B2B Marketing Analytics! With the multi-touch dashboard, we can visualize campaign ROI across the funnel to prioritize channels and programs that work best. With first, even, and last-touch attribution, we have insight into which channels drive awareness (at the top of the funnel), perform across all buying stages (across the funnel), and help drive deals to close (at the bottom of the funnel).  Additionally, we can drill into details at the campaign level to see how they are performing against the rest. We can also share these metrics with others directly via Chatter with a note and snapshot of the dashboard.

At the end of the day, Pardot in Lighting enables us to more efficiently align sales and marketing in a single platform experience. Marketing, sales, admins and executives now have a single source of truth, making it possible to drive performance and determine impact on the bottom line as one unified team. If you’d like to see the Pardot Lightning app in action, check out my Dreamforce 2018 session recording and don’t forget to check out the Pardot Lightning App Adoption Guide.

Interested in learning more about all of the great new features included in the Pardot Winter ’19 Release? Join us for tour upcoming webinar, Pardot Product Runway: Winter ’19 Release Webinar.

Pardot Winter '18 Release Webinar

Top 5 Takeaways from the Pardot Product Keynote at #DF18

Pardot Winter ’19 Release: See What’s New

It seems like just yesterday when our young Pardot was released into the wild world of B2B…

But look at it now! It’s all grown up and ready to take your B2B marketing efforts to the next level. With each passing year, Pardot continues to find new ways to help B2B marketers find and nurture leads, close more deals and maximize marketing return on investment.

Here’s what you can expect to experience with the Pardot enhancements included in the Winter ’19 Release:

Get struck with Pardot in Lightning.

We know, we know — we talk about the gap between sales and marketing teams a lot. But it’s because even today, marketing and sales teams still struggle with working in silos across disconnected platforms.

That makes this announcement even more exciting: Pardot in Lightning is the single platform experience that completely bridges the gap between sales and marketing teams.

Take a minute to consider how this will improve your processes. With Pardot in Lightning, you can:

  • Have a single, unified login. Simplify user management across Salesforce with a single login, which means no more separation of Salesforce and Pardot users.
  • Work via a single navigation. The Lightning navigation allows all users to work within a consistent, seamless UI.
  • Combine campaigns. Campaigns no longer need to be in multiple locations. Instead, you’ll see a 360° view of all marketing activities across your org. 

Want to see what else is new for Pardot in Lightning? Check out this blog: Why Marketing, Sales, Admins and Executives Love Pardot in Lightning

See the new and improved Engagement Studio.

We’re giving Engagement Studio a few touch-ups here and there to complete its most recent makeover. In the refreshed Engagement Studio, you can:

  • Implement Repeating Programs. Allow your prospects to enter a program more than once to remind them of recurring events, renewals, and other activities.
  • Copy and paste program steps. Wave a (not-so) bittersweet goodbye to creating program steps manually. Now, you can launch programs faster by copying & pasting up to 10 steps right from the Engagement Studio canvas.
  • Filter by date in the Reporting tab. See how your program performed during a particular period so you can optimize your programs over time.
  • Customize permissions. Pardot User Roles now have an Engagement Studio custom user role permission for the ability to start, pause, or resume a program. This helps marketing teams avoid bottlenecks with seamless approval processes.

Interested in seeing these updates in action? Join us for the Pardot Product Runway: Winter ’19 Release Webinar and hear from a customer, Tigh Loughhead, Marketing Director, Elegran who was part of our Pardot in Lighting Beta program. See you there!

Pardot Winter '18 Release Webinar

Top 5 Takeaways from the Pardot Product Keynote at #DF18

We’re Unifying Marketing Automation, CRM, and Account-Based Marketing

As the marketing technology landscape becomes more innovative, it’s also increasingly becoming more fragmented. In fact, many B2B marketers are having a hard time keeping up, especially at a time when marketing, sales, and other teams use different automation tools that don’t always easily communicate with each other.

For example, B2B sales teams typically work within CRM (customer relationship management) systems, while their marketing counterparts tend to rely on marketing automation (i.e. Salesforce Pardot) and ABM (account-based marketing) systems for their day-to-day work. Although each system has its unique benefits, they are not easily integrated, which makes sharing data across platforms difficult or sometimes even impossible. This results in massive headaches for B2B marketers everywhere.

On average, B2B companies have 16 technologies in their marketing technology stacks, but only three percent of companies say these technologies are easy to integrate.

Finally, there’s a solution for the B2B marketer’s dilemma: a new Salesforce integration that brings the world’s leading marketing automation and CRM systems together with the leader in ABM. Now, Salesforce Pardot is integrated with Demandbase, giving B2B marketers a better way to find and nurture leads, close more deals, and maximize ROI.

Salesforce Pardot is even better with Demandbase

Through this partnership, B2B marketers can now:

  • Build and manage B2B audiences directly within Salesforce via data pulled from Demandbase ABM and CRM systems, existing reports, and/or AI-generated recommendations
  • Segment accounts in Pardot campaigns via Demandbase’s anonymous website engagement and intent data
  • Surface insights within B2B Marketing Analytics by combining Demandbase data with both CRM and Pardot data
  • Enable nurture campaigns in Pardot based on account-level insights and intent
  • Empower sales with real-time account insights to close more deals

This is just the tip of the iceberg for what’s possible when B2B marketers fully integrate their mar-tech stacks across marketing automation, CRM, and ABM platforms. To learn more, register for our upcoming webinar on November 14th: The B2B Marketing Trifecta for Account-Based Marketing.

Top 5 Takeaways from the Pardot Product Keynote at #DF18

Lightning Strikes Salesforce Pardot

If you didn’t get a chance to see the Pardot Product Keynote at Dreamforce ’18, there were some pretty huge announcements about the latest product innovations. The Pardot team unveiled the launch of Pardot in Lightning, a single platform experience for marketing and sales.

An Intuitive Platform Experience

If you are using Sales Cloud in Lightning, Pardot will now be accessible as a Lightning App, complete with the functionality of Lightning navigation.  A single Salesforce login is all that’s required to log in to both apps, so there’s no longer a need to verify separate accounts or waste time switching back from platform to platform.

And now, B2B Marketing Analytics (offered in Pardot Plus and Advanced Editions) is more closely aligned with Pardot and Sales Cloud than ever before… all within a single interface.  

New and Improved Navigation

I’ve had the opportunity to beta-test Pardot Lightning for the past few months, and there are some massive improvements over For starters, the navigation menu of Pardot has gotten a huge upgrade! In the past, my marketing team always needed reminders where to find creative collateral, and I found myself needing to click around to locate Automation Rules vs. Automation Settings for Scoring.  

Now, a redesigned intuitive navigation menu appears across the top of Salesforce in the Pardot Lighting app, with Campaigns, Automations, Content, Reports and more, and with sub menus on the left side.  

Integrated Engagement History

Pardot in Lightning also means integrated Engagement History within lead and contact records. Previously, Pardot data was brought into Sales Cloud via Visualforce iFrames which contained a ton of great Pardot data, but didn’t match the Lightning experience. Now, with Engagement History Lightning component, users can configure the sidebar of Salesforce lead and contact records to view Pardot tracked activity across your marketing assets. This allows all of your awesome Pardot activity information to be displayed seamlessly in Salesforce.

I’ve been using Pardot for quite a while now, and it’s been great to see these product innovations and feature developments. My firm, Elegran, transitioned to Salesforce Lightning to increase user adoption about a year ago, and it’s really exciting to see the incredibly powerful Pardot solution integrated into to the awesome user experience and design of Salesforce Lightning.

Interested in seeing these updates in action? Join us for the Pardot Product Runway: Winter ’19 Release Webinar  where I will share more about my experience from the Pardot in Lighting Beta program. See you there!

Pardot Winter '18 Release Webinar

Top 5 Takeaways from the Pardot Product Keynote at #DF18

Forrester Names Pardot a Leader in 2018 Wave Evaluation

In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can’t be achieved by simply adding more tools to your martech stack. B2B marketers need a solution that is leading the industry by shaping the future of B2B marketing across a single, unified platform.

With that in mind, we are thrilled to announce that Forrester has positioned Salesforce Pardot as a leader in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018. Forrester’s research consists of a 36-criteria evaluation of B2B marketing automation platforms and seeks to help B2B marketing professionals make the right choice when choosing a marketing automation vendor.

Our Customers Agree

We believe that we were named a leader in Forrester’s Wave evaluation because of our latest product innovations, as well as our investment in Account Based Marketing (ABM), Artificial Intelligence (AI), and analytics. In our view, our position as a leader echoes what our customers are saying:

Switching to Salesforce Pardot helped Amazon Seller Services support 4x more email volume and 2x more users in under a year.”
— Elliot Pearl-Sacks, Product Manager, Amazon

“Prior to having Pardot as our marketing automation platform, it was difficult to get visibility into campaign performance without having to hunt through multiple reports. Now we’ve got an all-in-one view and can rapidly adjust to increase campaign performance. And, we will have a much better view on account engagement, which is very important to us in our account-based programs. Salesforce has done a great job integrating the CRM and Pardot for a seamless view into marketing effectiveness.”
– Tracy Eiler, Chief Marketing Officer, InsideView

“We started rethinking the way our business was working in the cloud and as part of that we had to speed up and we had to have our marketing systems match that. Salesforce was the cheat code for us to roll that out.”
– Nick King, Vice President Cloud Marketing, VMware

“Pardot unified our web and marketing teams this year. Our acquisition coincided exactly with our plans to launch a new website, and so we built our website with a Pardot-first mindset. This ushered in a new epoch of collaboration, where some of the beat features of Pardot — like page scoring, landing pages, and progressive forms — were all incorporated into the architecture of the site. This planning has set us up for prospect personalization that feels nearly unlimited.”
— Emilio Reyes Le Blanc, Director of Marketing Operations, Fashion Institute of Design and Merchandising

B2B Marketing on the World’s #1 CRM

Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment. At Dreamforce ’18, we unveiled our newest product announcements: Pardot in Lightning and Einstein for B2B Marketers.

  • Pardot in Lightning is the single platform experience that bridges the gap between sales and marketing teams. For the first time ever, marketing and sales are together on one solution. For B2B marketers, this means increased efficiency with customized Lightning navigation, ease-of-use with a consistent, seamless UI, and a complete 360-degree view of the customer with unified campaigns.
  • Einstein for B2B marketers gives Pardot customers access to Einstein Lead Scoring, Einstein Campaign Insights and Einstein Voice. With Einstein Lead Scoring, Einstein surfaces top insights that highlight which leads have a higher propensity to buy. Einstein Campaign Insights helps identify top performing campaigns as well as new target audiences that have been overlooked. And with Einstein Voice, B2B marketers can actually ask Einstein how campaigns are performing and have real-time conversations with their data.

To learn more about why Pardot was named a leader in Forrester’s 2018 Wave Evaluation of Marketing Automation Platforms, download the full report here.

Hinge now wants to know how your date went so it can make better matches

For years, dating apps have tried to set themselves apart by claiming that their algorithms are the best at matching users based on common interests and other factors. Now, Match Group-owned Hinge is launching a new feature that attempts to gather feedback on how well dates between users actually go, in order to create better matches in the future.

Called We Met, the feature is triggered when users exchange phone numbers within the Hinge app. A few days later, Hinge will send a message asking if they met, whether they enjoyed the date, and if they plan to go on a second date. Feedback isn’t shared with the other person.

WeMet is rolling out to all Hinge users on iOS starting today and will come to Android soon. Hinge is available in five countries: the United States, United Kingdom, Canada, Australia, and India.

“It’s something we’ve been wanting to do for a while,” Hinge CEO and founder Justin McLeod told VentureBeat in a phone interview. “It’s kind of crazy that when you think about it, that these dating apps can only track so far as people matching on the app, when most of these matches ultimately don’t turn into dates, and then [we] have no idea how these dates went.”

So far, the amount of information Hinge is collecting is still very surface level. Users aren’t asked to say specifically what they liked about the date. McLeod said that when Hinge began testing the feature this summer, it asked users more follow-up questions — but found that “the results were pretty consistent.” He said “chemistry and conversation is what makes a date go well or what makes a date not go well, and we felt like we didn’t need to keep asking that over and over.”

With the impending arrival of Facebook dating, swiping apps like Hinge and its competitors Tinder, Bumble, and Coffee Meets Bagel are facing increasing pressure to differentiate themselves. (Online dating conglomerate Match Group owns both Hinge and Tinder).

In May, Tinder began testing a location-sharing feature called Places that sends users potential matches based on restaurants, bars, and other places they both frequent. And Bumble is busy pushing its networking and friend-matching services, in addition to its dating app.

While many of these apps started as completely free services, the number of paid subscribers is also starting to take off. As of June, Tinder had 3.8 million paid subscribers, who belong to one of two paid tiers. The cheapest paid plan starts at $10 a month. Hinge introduced a premium version in 2016, which depending on the billing cycle can cost anywhere from $13 to $5 a month. Match Group hasn’t revealed how many paid users Hinge has.

For both Tinder and Hinge, getting more paid subscribers will depend on how well they can sell users on their matchmaking abilities — and today’s announcement from Hinge is clearly designed to do just that.

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