In a nutshell, what is Channel Authority Builder? So you have been trying really hard with keywords and backlinks and don’t seem to be getting anywhere. Well here is a product that can rank you albeit differently almost in disguise. What’s that? Well, Channel...
Dreamforce 2018 was a whirlwind of technology, innovation, networking and fun! If the week taught us anything, it’s that now, more than ever, is an amazing time to be a B2B marketer. On Thursday, September 27th, Pardot took the stage with Lyft Business and VMware to...
In today’s digital, connected world, audiences can find virtually anything they want whenever they want it. They have little patience for sifting through irrelevant content to find what they’re looking for. Brands know that to grab the attention of their audiences,...
You want to show your leader the metrics that prove your B2B marketing efforts are going well. But let’s face it, your CEO is a busy person and may not have the time to sift through 30 pages of detailed tables numbers for every social share. When developing a B2B...
Here at nCino, we are very excited about the Pardot Lightning app! This single platform experience has been a game changer and has helped us streamline our internal processes, further aligning sales, marketing and IT. Follow me as I highlight some of the benefits of...
It seems like just yesterday when our young Pardot was released into the wild world of B2B… But look at it now! It’s all grown up and ready to take your B2B marketing efforts to the next level. With each passing year, Pardot continues to find new ways to help B2B...
As the marketing technology landscape becomes more innovative, it’s also increasingly becoming more fragmented. In fact, many B2B marketers are having a hard time keeping up, especially at a time when marketing, sales, and other teams use different automation tools...
If you didn’t get a chance to see the Pardot Product Keynote at Dreamforce ’18, there were some pretty huge announcements about the latest product innovations. The Pardot team unveiled the launch of Pardot in Lightning, a single platform experience for marketing and...
In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can’t be...
For years, dating apps have tried to set themselves apart by claiming that their algorithms are the best at matching users based on common interests and other factors. Now, Match Group-owned Hinge is launching a new feature that attempts to gather feedback on how well...