In a nutshell, what is Channel Authority Builder? So you have been trying really hard with keywords and backlinks and don’t seem to be getting anywhere. Well here is a product that can rank you albeit differently almost in disguise. What’s that? Well, Channel...
Top 5 Takeaways from the Pardot Product Keynote at #DF18
Dreamforce 2018 was a whirlwind of technology, innovation, networking and fun! If the week taught us anything, it’s that now, more than ever, is an amazing time to be a B2B marketer. On Thursday, September 27th, Pardot took the stage with Lyft Business and VMware to...
How to Earn Loyal Customers in the Experience Economy
In today’s digital, connected world, audiences can find virtually anything they want whenever they want it. They have little patience for sifting through irrelevant content to find what they’re looking for. Brands know that to grab the attention of their audiences,...
B2B Reporting: What Your CEO Really Needs to See
You want to show your leader the metrics that prove your B2B marketing efforts are going well. But let’s face it, your CEO is a busy person and may not have the time to sift through 30 pages of detailed tables numbers for every social share. When developing a B2B...
Why Marketing, Sales, Admins and Executives Love Pardot in Lightning
Here at nCino, we are very excited about the Pardot Lightning app! This single platform experience has been a game changer and has helped us streamline our internal processes, further aligning sales, marketing and IT. Follow me as I highlight some of the benefits of...
Pardot Winter ’19 Release: See What’s New
It seems like just yesterday when our young Pardot was released into the wild world of B2B… But look at it now! It’s all grown up and ready to take your B2B marketing efforts to the next level. With each passing year, Pardot continues to find new ways to help B2B...
We’re Unifying Marketing Automation, CRM, and Account-Based Marketing
As the marketing technology landscape becomes more innovative, it’s also increasingly becoming more fragmented. In fact, many B2B marketers are having a hard time keeping up, especially at a time when marketing, sales, and other teams use different automation tools...
Lightning Strikes Salesforce Pardot
If you didn’t get a chance to see the Pardot Product Keynote at Dreamforce ’18, there were some pretty huge announcements about the latest product innovations. The Pardot team unveiled the launch of Pardot in Lightning, a single platform experience for marketing and...
Forrester Names Pardot a Leader in 2018 Wave Evaluation
In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can’t be...
Hinge now wants to know how your date went so it can make better matches
For years, dating apps have tried to set themselves apart by claiming that their algorithms are the best at matching users based on common interests and other factors. Now, Match Group-owned Hinge is launching a new feature that attempts to gather feedback on how well...